A dream comes true…

SONGE lab was born 5 years ago on La Réunion, a small island on the other side of the equator, when I started to dream and conceive a clothing brand Made in France.

It was when I moved to this island in the Indian Ocean, where the peaceful way of life and the sumptuous landscapes were a source of inspiration, that, all of a sudden I had the inspiration which led to a kind of "reconversion". For several years, I was an interior designer and, at the same time, was formulating this somewhat crazy desire to create my own ready-to-wear line of clothing. I believe that the pleasant way of life and the beautiful landscapes on this island in the Indian ocean were a source of inspiration that prepared the way for this opportunity. This dream, repressed, but very real, was to create a brand that would reflect my values, my desires, and would give life to the ideal wardrobe. One which would allow me to create and present , easily accessible, elegant, modern, everyday looks. 

By moving away from France, I came closer to this dream. This new life on an island allowed me to take the time I needed, time for myself and for the realization of this project which was so dear to me. After a few sewing lessons, given in part by my mother who is a seamstress, I felt ready to start creating my own patterns: the first giant step in this adventure! These first pieces, some of which are still an integral part of our current collections, often bear the names of the pretty places in La Reunion that I love to discover and which have inspired me for several years.

A wardrobe created by a woman for women..

Once my project was launched with the initial pieces I created worn by my first clients, I had no idea how far this adventure would take me. The first line I imagined and designed was made up of clothes cut from very nice materials selected to last in time. My aim was to create pieces that would suit all women, and be worn on a daily basis whether at work, in the evening or for celebrations ... 

In short, the ideal feminine wardrobe, modern, simple but with a touch of “rock” giving our looks a some originality! The key to success? Trusting my intuition I have to create easy-to-wear essentials that I love to wear. Basics with details that will make them unique and timeless pieces but with a recognizable, elegant and feminine style.

Fashion that echoes our lifestyle, brings us together and respects our values ...

When I created SONGE lab, I had a very clear idea of what I wanted to propose to women who would follow me. It was crystal clear that my line of clothing had to be different from what the big, ubiquitous online fashion distributors offered. My aim was to distinguish myself from them and to bring a new and fresh approach to the fashion industry, which meant taking into account responsible and fair dimensions. A fashion that truly reflects what we aspire today: more quality, more artisanal fashion, closer to women’s needs, to establish a strong link between the brand and its customers.

Right from the beginning, it seemed essential to offer a “Made in France” clothing collections, to allow my customers to consume french made garments, more in line with today's concerns. Thanks to the wonderful French workshops with precious know-how we have been working hand in hand for five years now, this wish has been granted.

Throughout my travels, my meetings, and following my move to Singapore in 2018, new inspirations have left their mark on our collections. Also, although the clothes are mainly made in French workshops, collaborations with craftsmen close to where I live have enabled new projects to come to life, more extraordinary than anything I could have imagined...

The know-how of all our partners allows the SONGE lab adventure to continue while respecting our values, the environment and the little hands that give life to your clothes.

It is obviously thanks to them that this adventure exists and develops a little more each day. And it's also thanks to you ...

You.

Seeing you wearing the pieces that I create, being able to communicate with you regularly,  feeling so close to you and finding myself in a wave of benevolence and wealth in your messages... All this goes well beyond my wishes !

I cannot thank you enough and it is with pleasure that I meet with you every month for the launch of our capsule collections, created for you, to surprise you, to make you feel beautiful throughout the seasons...

To be notified in advance of the dates of our launches and not miss the release or restocking of your favorites, I invite you to subscribe to our newsletter and follow me on Instagram, to continue the SONGE lab adventure together!